Founded in 2000, Hisap Corporation (Hisap) is China's largest professional 3C chain enterprise. Its multi-format stores cover over 200 cities in North, East, South, Southwest, Central China and other regions and it ranks 20th among China's top 100 chain enterprises.
Since its establishment, the company always follows the business concept of "creating value for customers", insists on customer endorsements, takes building a new "harmonious, orderly, professional and safe" retail order for 3C chain as its mission, with systematic, scientific and large-scale development as corporate path, clings to retail nature, keeps up with the times and keeps moving forward with "being China's most valuable consumer electronics and service provider" as the vision.
Up to now, the company has gradually built up three business clusters, namely retail, distribution and commercial and formed a multi-category, multi-brand and multi-channel integrated layout. It is dedicated to providing differentiated, customized and high value-added products, services and solutions for consumer market and enterprise market, maximally eliminating market coverage gaps and achieving continuously maximized customer shares.
In 2015, Hisap comprehensively opened retail 4.0 upgraded mode based on the innovation concepts of commodity innovation, store innovation, channel innovation and service innovation: Transform to newness, specialization and intelligentization in terms of supply chain; transform to self-owning and differentialization in terms of supply chain; transform to scene and experience in terms of store operation; transform to overall operation and professionalization in terms of service; and realize online and offline integration in full channel.
The formally upgraded 4.0 version of Hisap, namely the first store of Hisap Brookstone opened business grandly at Nanjing Aqua City on Jan. 1, 2016, and there after, it opened stores successively in Nanjing, Shanghai, Suzhou, etc., formally opening the prelude of arranging “new and special” layout nationwide.